I have an article about iPhone 13. Please a list of 5 takeaways. Use an informal style, write it for a person who is considering buying iPhone 13, but is not expert in tech.
Here is the article: Learn all about the key features, specs, pricing, availability and other details about Apple's 2021 release of iPhone 13, iPhone 13 Pro, iPhone 13 Pro Max and the iPhone 13 mini.
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Apple announced the iPhone 13, the update to its flagship iPhone, at a digital-only event on Tuesday, Sept, 14, 2021. The trend continues with the iPhone being segmented into different model configurations: the iPhone 13, iPhone 13 mini, iPhone 13 Pro and iPhone 13 Pro Max, with each model containing slightly different spec variations.
The iPhone 13 family changes are primarily focused on performance, battery life and cameras, which is typically seen during the years of iPhone refreshes that do not feature significant design changes.
Let’s walk through the changes to the iPhone 13 and what it means for users, the competition and existing device owners. We’ll also take a look at how the specs and prices compare between the iPhone 13 models.
SEE: iPhone 13 cheat sheet: Everything you need to know about Apple’s flagship phones (free PDF) (TechRepublic)
What are the key features of the iPhone 13? Camera
The new iPhone 13 Pro showing the new cameras designed for better low-light performance. Image: Apple The cameras on the iPhone 13 family of devices received one of the largest updates with this cycle, adding a myriad of device changes and software enhancements to increase the quality and production value of photos and videos shot on the iPhone.
The iPhone 13 and iPhone 13 mini introduce a new dual camera system that features a new wide camera that lets in 47% more light for noise reduction and low light performance. It features a 12MP wide camera and a 12MP ultra-wide camera (f2.4 aperture). Apple also detailed that the capture times have been improved, leading to more detail captured and less blurring overall in low light environments.
Must-read Apple coverage iOS 16 cheat sheet How to boost your iPhone’s battery charge Clean your Mac before you break down and buy a new one iCloud Usage Policy (TechRepublic Premium) As for video, a new feature of the iPhone 13 is Cinematic Mode, which allows you to shift focus automatically whenever a person enters the frame of the camera or changes direction to look. This is done through software changes and machine learning. You can also manually shift focus at any time by tapping on a subject on screen. With this mode, your camera will automatically shoot using Dolby Vision HDR.
In keeping with the iPhone 12, the iPhone Pro features a three-camera design on the back of the device. The iPhone 13 Pro and iPhone 13 Pro Max feature a new 77mm telephoto camera with 3x optical zoom, an ultra-wide camera, and a wide camera with a f1.5 aperture that increases low light performance by 2.2 times; it also enables macro photography right on the device for the first time. All cameras on the iPhone 13 Pro have increase night mode performance (which previously was exclusive to the iPhone 13 Pro Max).
The iPhone 13 Pro models also introduce a new system called Photographic Styles, which allow a photographer to apply live photo edits while shooting. This is different from filters, which are applied after.
The iPhone 13 Pro also gains the ability to shoot and edit ProRes video, which is an industry standard for professional video.
All of the camera improvements across the board on the iPhone 13 will lead to improved augmented reality performance using the LIDR sensor and the cameras.
SEE: Apple’s Sept. 2021 event: What business pros need to know (free PDF) (TechRepublic)
Processor Apple has created an all-new processor for the iPhone 13 family of devices dubbed the A15 Bionic. This chip boasts more performance all the while increasing power efficiency. The new chip is based on Apple’s 5 nanometer technology that packs 15 billion transistors on a single chip. The chip features 6-cores that are composed of 2 high-performance cores for intense processing tasks and four high-efficiency cores for normal computing tasks. Because of the increased performance on these chips, Apple has been able to create iOS 15 in a way that can perform more tasks on device, like the ability to do on-device processing of directions using Apple Maps, or perform Siri tasks and processing on device.
While Apple doesn’t release the technical specifications of its chips, it did note that the A15 Bionic chip has 50% faster processing power compared to similar devices on the market from other smartphone manufacturers.
The “Bionic” part of the A15 relates to Apple’s machine learning coprocessor included on the chip. This “Neural Engine” features 16-cores that can process 15.8 trillion operations per second for Machine Learning tasks. This is great for apps that rely on CoreML to perform image, text, or camera machine learning tasks, such as Live Text in iOS 15.